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SEO Course Details

UNDERSTANDING BASICS OF SEO AND IT'S EFFECT ON THE WEBSITE RANKING
  • What is SEO and importance of SEO
  • Understanding different kinds of Search Engines and it’s percentage of searches
  • What is bots, website cache and crawlers
  • How search engine works
  • What is difference between Directories and Search Engines
  • What is organic results, local results and paid results in Google
  • Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
  • How SEO affects website ranking and business
RESPONSIVE AND MOBILE FRIENDLY WEBSITE
  • Understanding view port
  • Will my website be affect in SE ranking if website is not responsive and mobile friendly?
  • Will Google penalize if my website is not mobile friendly?
  • Checking your website if its mobile Friendly or not
  • Asking your designers/developer to fix errors.
  • Using Google and other tools to check if the website is mobile friendly or not
KEYWORDS RESEARCH AND ANALYSIS
  • What is keywords and why it’s important
  • Understanding how keywords work
  • What is long-tail keywords, phrase patterns, and plurals
  • Using Google’s Keyword Planner
  • Using Keyword Finder
  • Using UberSuggest
  • Analyzing competitor’s keywords
  • Checking keyword competitiveness and its effects
  • Choosing best keywords for maximum benefits
  • Mixing keywords in your website for maximum searchability
  • Concept of keyword Density
ON- PAGE SEO MODULE 1 : HEADER, META ETC OPTIMIZATION
  • Optimizing title tag of your website
  • How to write effective meta description
  • Meta indexing optimization
  • How to make SEO friendly URL
  • Optimizing h1, h2, h3 etc.
  • Image Optimization
  • Optimizing home page, footer and inner pages
  • Sitemap Creation
SEO module 2 Understanding Google's Panda Updates
  • What is Panda updates
  • How Panda updates affected SEO
  • How to optimize your content as per Panda updates.
SEO module 3 : Content and inbound link optimization
  • Understanding difference between SEO content and normal content
  • How to write SEO friendly content
  • Understanding keyword density and keyword saturation
  • What should be the ideal length of content
  • How to format your content for better SEO indexing and indexing
  • Avoiding duplicate content problem.
  • Using canonical URL for static and dynamic URL
  • Understanding Cannibalization
  • How to overcome Cannibalization problem
Page redirection and SEO
  • Understanding redirection in SEO
  • Creating custom 404, 403 pages
  • Understand 301 redirection (Permanent redirection)
  • 302 Temporary Redirection
USING SCHEMA AND STRUCTURE DATA
  • What is structure data and rich snippet
  • Using rich snippet for better SEO
  • Different rich-snippet for different business type
  • What is Microformat and Schema and which one to use
  • Where to use schema in the website
  • Testing schema with Google testing tool
WEBMASTER TOOL : KNOWING ANATOMY OF YOUR WEBSITE THROUGH GOOGLE'S LENS.
  • What is Google Webmaster and Bing Webmaster tools.
  • Adding your website in Google webmaster
  • Adding your website in Bing webmaster
  • We teach each topic of webmaster in details with real time implementation in the live website
  • txt file creation & uses
  • XML sitemap creation and submission
WHAT IS GOOGLE ANALYTICS & IT'S USE.
  • Creating Google analytics accounts
  • Inserting tracking code into website
  • Understanding different aspects of tracking
COMPETITOR’S ANALYSIS FOR OFF- PAGE SEO
  • What is link building
  • Thorough site analysis for Off-page SEO
  • Analysis of competitor’s website for off-page SEO
BUILDING BACKLINKS FOR WEBSITE
  • Understanding blog and why its good for your website
  • How to set up a Blog in your website.
  • Optimizing blog for SEO
  • What is Google’s Penguin update and how this works
  • How penguin updates affected million of websites
  • Understanding inbound links and outbound links
  • How inbound links affects ranking of a website
  • What is natural backlinks
  • Understanding various kinds of backlinks
  • What is dofollow an donotfollow links
  • What is website authority
  • How to make manual backlinks from authority website
  • What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for beter SEO
  • Search Engine submission of the website
  • Social Bookmarking
  • Integrating Social share tools in your website
  • Directory submission
  • Avoiding link farms
  • Understanding blog comments
  • How to find blog from particular niche
  • Article submission to different PR websites for getting backlinks
  • How to find blogs for daily comments
  • What is .edu,.gov domains and what is it’s value
  • How to get .edu, .Gov websites backlinks
  • Submitting your websites to trusted free-classified websites
  • Press-release submisssion and distribution
  • Checking alexa ranking
  • Image submission and Optimization
  • Yahoo answers and other important form submission
GOOGLE LOCAL LISTING OPTIMIZATION (GLL)
  • Understanding value of local SEO
  • Adding business into Google’s Local business directories
  • How to make your google local lising profile 100% complete
  • Adding your business to bing local listing
  • Adding your business to Yahoo Local listing
  • Understanding what is NAP
  • How NAP affects your GLL
  • What is citation?
  • How to get reviews in Google local listing
  • How to optimize your Local SEO with Local directories
WEBSITE PAGE LOAD OPTIMIZATION AND CORRECTIVE MEASURE
  • Using different tools to check website speed
  • Optimizing CSS for faster load
  • Optimizing Images for faster load
  • Optimizing html code for faster load
  • CDN (Content Delivery Network) management.
  • Adding HTTPS to website for Security
  • Thorough analysis of the website
  • Checking on-page using different tools
  • Checking backlinks using different tools
  • Fixing on-page errors caused by previous SEO
  • Requesting bad link removal
  • Using Google disavow tool to remove harmful links
SOCIAL MEDIA MARKETING
  • Facebook
  • Creating facebook page
  • Optimizing facebook page
  • Increase facebook likes
  • Twitter
  • Creating twitter account
  • Setting up twitter account
  • Increasing followers
  • g+
  • Youtube
  • LinkedIn
CMS WEBSITE OPTIMIZATION
  • Using WordPress inbuilt features to make SEO friendly.
  • SEO plugins for WordPress
  • How to change title, meta etc using plugin
  • Image optimization
  • Internal linking in WordPress
  • xml sitemap creation
  • sitemap creation in WordPress
  • Training on Other CMS Platform like Joomla, Magento

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