UNDERSTANDING BASICS OF SEO AND IT'S EFFECT ON THE WEBSITE RANKING
- What is SEO and importance of SEO
- Understanding different kinds of Search Engines and it’s percentage of searches
- What is bots, website cache and crawlers
- How search engine works
- What is difference between Directories and Search Engines
- What is organic results, local results and paid results in Google
- Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
- How SEO affects website ranking and business
RESPONSIVE AND MOBILE FRIENDLY WEBSITE
- Understanding view port
- Will my website be affect in SE ranking if website is not responsive and mobile friendly?
- Will Google penalize if my website is not mobile friendly?
- Checking your website if its mobile Friendly or not
- Asking your designers/developer to fix errors.
- Using Google and other tools to check if the website is mobile friendly or not
KEYWORDS RESEARCH AND ANALYSIS
- What is keywords and why it’s important
- Understanding how keywords work
- What is long-tail keywords, phrase patterns, and plurals
- Using Google’s Keyword Planner
- Using Keyword Finder
- Using UberSuggest
- Analyzing competitor’s keywords
- Checking keyword competitiveness and its effects
- Choosing best keywords for maximum benefits
- Mixing keywords in your website for maximum searchability
- Concept of keyword Density
ON- PAGE SEO MODULE 1 : HEADER, META ETC OPTIMIZATION
- Optimizing title tag of your website
- How to write effective meta description
- Meta indexing optimization
- How to make SEO friendly URL
- Optimizing h1, h2, h3 etc.
- Image Optimization
- Optimizing home page, footer and inner pages
- Sitemap Creation
SEO module 2 Understanding Google's Panda Updates
- What is Panda updates
- How Panda updates affected SEO
- How to optimize your content as per Panda updates.
SEO module 3 : Content and inbound link optimization
- Understanding difference between SEO content and normal content
- How to write SEO friendly content
- Understanding keyword density and keyword saturation
- What should be the ideal length of content
- How to format your content for better SEO indexing and indexing
- Avoiding duplicate content problem.
- Using canonical URL for static and dynamic URL
- Understanding Cannibalization
- How to overcome Cannibalization problem
Page redirection and SEO
- Understanding redirection in SEO
- Creating custom 404, 403 pages
- Understand 301 redirection (Permanent redirection)
- 302 Temporary Redirection
USING SCHEMA AND STRUCTURE DATA
- What is structure data and rich snippet
- Using rich snippet for better SEO
- Different rich-snippet for different business type
- What is Microformat and Schema and which one to use
- Where to use schema in the website
- Testing schema with Google testing tool
WEBMASTER TOOL : KNOWING ANATOMY OF YOUR WEBSITE THROUGH GOOGLE'S LENS.
- What is Google Webmaster and Bing Webmaster tools.
- Adding your website in Google webmaster
- Adding your website in Bing webmaster
- We teach each topic of webmaster in details with real time implementation in the live website
- txt file creation & uses
- XML sitemap creation and submission
WHAT IS GOOGLE ANALYTICS & IT'S USE.
- Creating Google analytics accounts
- Inserting tracking code into website
- Understanding different aspects of tracking
COMPETITOR’S ANALYSIS FOR OFF- PAGE SEO
- What is link building
- Thorough site analysis for Off-page SEO
- Analysis of competitor’s website for off-page SEO
BUILDING BACKLINKS FOR WEBSITE
- Understanding blog and why its good for your website
- How to set up a Blog in your website.
- Optimizing blog for SEO
- What is Google’s Penguin update and how this works
- How penguin updates affected million of websites
- Understanding inbound links and outbound links
- How inbound links affects ranking of a website
- What is natural backlinks
- Understanding various kinds of backlinks
- What is dofollow an donotfollow links
- What is website authority
- How to make manual backlinks from authority website
- What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for beter SEO
- Search Engine submission of the website
- Social Bookmarking
- Integrating Social share tools in your website
- Directory submission
- Avoiding link farms
- Understanding blog comments
- How to find blog from particular niche
- Article submission to different PR websites for getting backlinks
- How to find blogs for daily comments
- What is .edu,.gov domains and what is it’s value
- How to get .edu, .Gov websites backlinks
- Submitting your websites to trusted free-classified websites
- Press-release submisssion and distribution
- Checking alexa ranking
- Image submission and Optimization
- Yahoo answers and other important form submission
GOOGLE LOCAL LISTING OPTIMIZATION (GLL)
- Understanding value of local SEO
- Adding business into Google’s Local business directories
- How to make your google local lising profile 100% complete
- Adding your business to bing local listing
- Adding your business to Yahoo Local listing
- Understanding what is NAP
- How NAP affects your GLL
- What is citation?
- How to get reviews in Google local listing
- How to optimize your Local SEO with Local directories
WEBSITE PAGE LOAD OPTIMIZATION AND CORRECTIVE MEASURE
- Using different tools to check website speed
- Optimizing CSS for faster load
- Optimizing Images for faster load
- Optimizing html code for faster load
- CDN (Content Delivery Network) management.
- Adding HTTPS to website for Security
- Thorough analysis of the website
- Checking on-page using different tools
- Checking backlinks using different tools
- Fixing on-page errors caused by previous SEO
- Requesting bad link removal
- Using Google disavow tool to remove harmful links
SOCIAL MEDIA MARKETING
- Facebook
- Creating facebook page
- Optimizing facebook page
- Increase facebook likes
- Twitter
- Creating twitter account
- Setting up twitter account
- Increasing followers
- g+
- Youtube
- LinkedIn
CMS WEBSITE OPTIMIZATION
- Using WordPress inbuilt features to make SEO friendly.
- SEO plugins for WordPress
- How to change title, meta etc using plugin
- Image optimization
- Internal linking in WordPress
- xml sitemap creation
- sitemap creation in WordPress
- Training on Other CMS Platform like Joomla, Magento
